About Seedo

Sanson Promo Innovations LLP is a key player in innovative consumer and trade promotions for most of the large FMCG brands in India like Unilever, Glaxo, Perfetti, Mondelez, Britannia etc. Our long standing work experience with global brands and our specialization in handling OEM Licensors like Disney, Marvel, Mattel, Pokemon, Doremon etc. helped us to inculcate the very premise of safety and quality requirements while focusing on emphatically delivering the entire product cycle i.e. conceptualization > modeling > product engineering > value engineering > mass manufacturing > quality assurance  > logistics.


Launched SEEDO backed by Sanson


Launched SANFIT - Healthcare Products backed by Sanson


Reached 03 million production units every year


Launched Sanson Promo Innovations LLP

Early adaptation, agility and scalability has always been inherent culture at Sanson. With each opportunity we grew from Consumer Promotions, to Trade promotions and then into Healthcare and Carpets.

Seedo Car 5-4
Supro Big Moments

With “Make in India” that is been promoted by the Government of India,  global freight imbalance, Global inclination towards India as next large format manufacturing destination and our zeal to do something creative and new in our line of experience, we saw a huge opportunity in the Toy Space. With 6 months of rigorous deep dive work, we are all set to launch our own portfolio of high quality, reasonably priced toys with utmost safety measures and being very vibrant, colorful and innovative - “We are all set with our Toy Line under the Brand name  ‘SEEDO ’”.

SEEDO is manufactured in largely backward integrated manufacturing facility, and yet is on the path to further integrate backward and forward. Our R&D and product development team is working on In House PCB Development and manufacturing so that we can compete and grow in a market which is largely dominated by cheap, low quality Chinese Toys. At the same time we are committed to deliver a toy that is safe for my own son, means only what is SAFE for any child shall be produced by us. Even before entering the market, we are ISO, SedEX, GMP and BIS compliant. 

More about us…

While keeping the strict measures and targets in our mind, we have created a manufacturing facility meeting global standards, with inline automation and In Line quality management system across all processes. SEEDO is proud to announce that it created a capacity to annually produce 5 million Battery operated toys in our dedicated space for Toy manufacturing of 75,000 sq.ft.


  • – 10 Ultra-sonic welding machines
  • – 14 IMM from Jonwai ranging from 80 to 350 tonnes  
  • – 12 IMM machine from Ferromatic milacron150 tonnes 
  • – 2 Blow Molding Machines.
  • – Central Conveying System for material handling.
  • – Fully automated IMM process with installations of Robotics, Color dosing systems and on-line granulators with conveyors on each machine.
  • – 16 assembly lines for Toy manufacturing with In-Line QMS (Quality Management System)
  • – In-house Tool Room for Tool Maintenance
  • – In house installed capacity for Toy embellishment like Tampo print, Transfer print, Spray painting Booths and Label Applicators.
  • – All kind of packing options with in house facility available like OPP Bags, Header Packing, Blister Packing, Clamshell Packing, Mono Box Packing.
  • – Sanson has its own Associate Offset Printing, Polybag manufacturing and Carton Manufacturing facilities thereby bringing lot of control on end to end processes and inputs.